August 2011
Statistics and Growth of the Gym Industry

August 2011

Average new members in August

Average new memberships sold in August
What this chart shows
It's been another terrible month for the leisure industry with all stats much lower than we've recently seen as gyms are hit by riots and economic nervousness.

Month on month growth since 2010

Month on month growth since August 2010
What this chart shows
This chart shows a month by month comparison of average membership sales throughout the year enabling you to spot and plan for seasonal variation before it happens.

Average member attendance

Member Attendance

Average member purchases

Member Purchases

What to expect in September

Statistically September and October are better months and if the financial worries begin to subside we might just see a bounce-back in terms of membership numbers, attendance and product sales - it's about time we see the industry return to growth.

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consisent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.