Statistics and Growth of the
Gym Industry

December 2012

Average new members in December

Average new memberships sold in December

What this chart shows
It's no surprise that December has been a poor month in terms of membership sales yet we're still ahead compared to last year.

Month on month growth since Dec 2011

Month on month growth since December 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in December

January is a fresh start and the busiest month of the year so if you're not doing so already now might be a great time to start appealing to all of those people who are feeling guilty about their Christmas excesses and ramp-up your memberships.

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.