Statistics and Growth of the
Gym Industry

January 2014

Average new members in January

What this chart shows
January is usually a strong month and it has proved no different this year. Let's keep up the good work and carry on improving on last year's sales!

Month on month growth since Jan 2013

Month on month growth since January 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in February

February is usually a good month for the fitness industry. To improve the retention of your new members help them keep up their New Year's Resolutions by tracking and assessing their attendance.

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.