April is typically an average month but the start of a period of a slowdown in membership sales. Now is the opportunity to focus on increasing your add-on sales such as fitness products and classes.
How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.