September 2011
Statistics and Growth of the Gym Industry

September 2011

Average new members in September

Average new memberships sold in September
What this chart shows
Membership is still down year on year but not as bad as it has been in recent months.

Month on month growth since 2010

Month on month growth since September 2010
What this chart shows
This chart shows a month by month comparison of average membership sales throughout the year enabling you to spot and plan for seasonal variation before it happens.

Average member attendance

Member Attendance

Average member purchases

Member Purchases

What to expect in October

Well, it's been another poor month for the gym industry. Statistically October is one of the best months of the year so now is the time to really push your promotions to keep your gym busy throughout the winter months.

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consisent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.