First published: 19th May 2020
Hosting a secondary calendar (aside from any class calendar) in your app or on your website is a great way of doing just this.
How to do it
As an example if your club shows as currently being at capacity your member can decide whether they would like to queue or leave it for another time.
Disguntling members after you've opened is the last thing you want. Running more classes throughout the day is one way to reduce this. Another way is through the effective and automated management of your waiting lists. This is a two step process: 1) to ensure as many members come as possible and 2) that if a member can't make it their space goes to the next person on your waiting list.
How to do it
Create a free six-week 'virtual' membership containing a set of pre-recorded training videos and / or streamed sessions available on your website and in your app. Reward those members by automatically 'opening up' each week of the membership with a new week's worth of training material sending them a push notification when you do. Remember to include an introduction by different members of staff and always relate your the training back to the club.
The message is simple: when the member is getting near the end of their free membership they are ready to come to the club. By this time they should have a good rapport with the club and the team.
Once you have your free membership created and your video and content is all ready run a small promotion in your local community. Using Facebook is a great way of doing this at a low cost.
This might not be for every club but if done well could deliver non-members or members on a budget membership the buzz of doing a class in your club whilst remaining at home.
Streaming your classes can be done by Zoom or YouTube Live. With YouTube Live your classes can be viewed by members of the public or by invited members and prospects only (by using YouTube's Unlisted status). This is something that could be set-up now ready for when your club opens. By including prospects you have another route to encouraging people to sign-up.
Before going live: Ensure that your members cannot be idenfitied in the videos and that it's instructor focused. Also consider whether your members have agreed to be filmed.
How about offering a short-term, off-peak option? This could smooth out attendance leading to a larger number of your members being able to attend the club throughout the day.
It's even more important to keep in regular communication with them. Keep your members in the loop on any changes you're making to the club, any plans for the future and any other news you may have.
Now is a good time to also double-check contact information of your members to ensure it's up-to-date (whilst remaining GDPR compliant)