Statistics and Growth of the
Gym Industry

February 2013

Average new members in February

Average new memberships sold in February

What this chart shows
This month's growth in memebership sales is off the charts! Hopefully this is a sign that both the industry and the economy are bouncing back.

Month on month growth since Feb 2012

Month on month growth since February 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in March

February will be hard to beat but March is statistically also one of the best months of the year. As Winter finally starts to give way to Spring why not consider fresh promotions that appeal to prospective members' needs of being outdoors?

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.