Statistics and Growth of the
Gym Industry

February 2014

Average new members in February

Average new memberships sold in February

What this chart shows
February is usually a strong month and this year is no different. There is a decrease in new members, but it is only slight and a 50 member average is still a good figure.

Month on month growth since Feb 2013

Month on month growth since February 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in March

March marks the closing of winter and the arrival of spring. Why not take advantage of the turn in weather by embracing the outside with a variety of classes and events.

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.