Statistics and Growth of the
Gym Industry

November 2013

Average new members in November

Average new memberships sold in November

What this chart shows
For the first time in the whole year membership sales have been slower this month when compared to November 2012.

Month on month growth since Nov 2012

Month on month growth since November 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in December

As we all know the December period is by far the slowest month of the year for the gym industry. Why not focus on promoting gym memberships as Christmas presents through your social networks?

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.