Statistics and Growth of the
Gym Industry

September 2013

Average new members in September

Average new memberships sold in September

What this chart shows
Membership sales continue to remain higher, following the trend for the entire year.

Month on month growth since Sep 2012

Month on month growth since September 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in October

October is one of the better months for the leisure industry. Towards the end of the month we start to see beginnings of the Christmas slowdown. Re-marketing to expired members now could be a way to offset the reduced sales over this period.

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.